December 22, 2024 | 16:55 GMT +7
December 22, 2024 | 16:55 GMT +7
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The event aims to introduce to Thai consumers Luc Ngan lychee - Bac Giang official season fruit with reputable, brand, full GlobalGAP certification, geographical indication stamps, logos and labels...
Olivier Langlet, General Director of Central Retail Vietnam, shared: The event promoting Vietnamese lychee in Thailand is a prime example of the Group's commitment to contribute to the prosperity of Vietnam and improve the quality of life of Vietnamese people. Vietnamese lychee is known as the best lychee in the market and proud to introduce Vietnamese lychee to the world. It also represents a desire to build a stable market for fabric consumption in Thailand.
Central Retail officially exported the shipment of 3 tons of lychee to the Thai market from July 10 to July 12.
The famous Vietnamese lychee is now officially displayed on the shelves of the Tops Food Hall supermarket system to sell to consumers in Bangkok, Thailand. The selling price here is baht 259/box, equivalent to VND 173,000/kg.
Previously, on May 16, 2023, in Bac Giang province, a cooperation agreement signing ceremony took place between Central Retail Vietnam Group and Bac Giang Provincial People's Committee on lychee consumption in the 2023 crop. According to the cooperation agreement, Central Retail will deploy many solutions to promote lychee consumption in order to achieve the target of consuming about 300 tons this year.
Luc Ngan lychee was exported to Thailand for the first time on June 30, 2017, after many efforts in promoting exports. It has received the positive attention and support of Thai consumers when shopping at Tops and Tops Food Hall supermarkets.
Translated by Hoang Duy
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