December 13, 2024 | 11:51 GMT +7
Hotline: 0913.378.918
December 13, 2024 | 11:51 GMT +7
Hotline: 0913.378.918
Teenagers carried more than 11,000 boxes of milk to the Vinamilk experience area for recycling within two days of the Green Vietnam festival. Participants received over 600 green gifts, 200 plant pots, and 30 farm-tour vouchers offered by Vinamilk.
"Vinamilk's experience area is one of the attractions that attracted a significant number of visitors during the two-day Green Vietnam festival. The corporation not only provided consumers with information on sustainable development, but also conveyed green messages to them, particularly the youth, through a series of engaging activities, including the trees planting, milk boxes exchanging, and farm tour tickets givingaway.
The program "Cute Boxes Reborn" was widely promoted to encourage consumers to "live green," and Vinamilk received a "bumper crop" of over 11,000 beverage boxes of various varieties that were taken to the recycling and collection facilities. Photo: Vi Nam.
"Over 3,000 boxes were brought to the festival on the first morning, and the event was attended by a number of students and children. Some people carried nearly one hundred boxes", the corporation is pleased to see the youth and kid's increased awareness of recycling and environmental issues, which has inspired adults to participate.
In particular, Vinamilk distributed numerous offers to attendees, including tickets to the Vinamilk Green Farm tour. As a result of the overwhelming support of more than 200 participants, the initial intention was to present 20 tickets; however, the actual number was 30. Photo: Vi Nam.
Ms. Tran Thi Thu Cuc (Go Vap district, Ho Chi Minh city) expressed that she and her children are fond of trees and appreciate Vietnam's experience area, which is ideal for educating children on the importance of product recycling and tree planting in order to safeguard the environment. Photo: Vi Nam.
Ms. Le Thi Ngoc Binh, a student at Hong Bang International University (HCMC), was one of the standout participants, bringing nearly 400 empty drink boxes. “I hope that the recycling journey of milk cartons will continue so they can be turned into useful items. I was surprised to learn here that just 26 cartons can be recycled into a plant pot, and over 150 cartons can be turned into a notebook…” Photo: Vi Nam.
The entire area was designed by Vinamilk using eco-friendly materials, and visitors were delightfully surprised by details such as tree pots that were all made from recycled materials. The panels, which were repurposed from 22,000 milk boxes, were meticulously measured and organized to optimize their potential for use at future events, thereby minimizing waste. Photo: Vi Nam.
Theme Vinamilk anticipates that these interactive experiences will facilitate the familiarization of young individuals with "green" products and concepts such as Net Zero, in addition to activities that emphasize sustainable consumption, recycling, and repurposing. This, in turn, will motivate collective environmental action. The overarching message Vinamilk seeks to convey through the theme of the experience zone is: "Doing the Impossible for a Greener Vietnam."
By providing on-site experiences to educate the community about vacuum-sealed milk technology and green practices at their farms and factories, Vinamilk has contributed to the reduction of emissions and the transition to carbon neutrality. This initiative has been a success. Photo: Vi Nam.
The practices of Vinamilk were easily comprehensible to children during the activity. For instance, Green Farm's carbon neutrality, which is equivalent to covering 30,000 football fields with greenery, and the renewable energy used there, which is equivalent to the power required for two round-trip electric journeys from Earth to the Moon, were both explained. Photo: Vi Nam.
Mr. Do Thanh Tuan, Vinamilk's Director of External Relations (second from the right), introduced officials to Vinamilk’s Net Zero plans aimed for 2050, outlining solutions such as emissions-reducing technology, resource conservation, green energy use, and simultaneous reforestation to absorb carbon. These practices have already enabled Vinamilk to achieve PAS 2060:2014-certified carbon-neutral farms and factories, internationally recognized.
Vinamilk continues to implement the "Cute Boxes Reborn" initiative at its retail establishments in Hanoi and HCMC. Customers may participate by exchanging their used boxes of drinks for environmentally friendly gifts from the organization.
Translated by Linh Linh
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