Vinamilk: 4 directions towards 'Care to change'

The spirit of innovation from the representative of Vietnam

Global Dairy Congress 2024 takes place in London (The United Kingdom) from June 25-27 with the participation of more than 200 representatives from countries around the world, discussing the role and contribution of the dairy industry to the world's sustainable development, people, and the earth. This year, the theme chosen by the congress for discussion is "Healthy people – Healthy planet", emphasizing the challenges and opportunities for the dairy industry in all aspects and mentioning strategic innovations aimed at sustainable development of the industry.

Vinamilk appeared at the congress with a completely new brand identity, thereby telling the story of the strong innovations of a billion-dollar brand representing the spirit of Vietnam, ready to integrate with global trends. This shows the great vision and dynamism of Vietnam's leading dairy enterprise, which desires to affirm its position in the world.

Sharing about this year's topic and presentations, Mr. Richard Hall, Chairman of the Global Dairy Congress, said: "From this year's presentations, we can see that product is the prerequisite. Businesses need to create quality and advanced products, demonstrating the nutritional benefits of milk for human health, along with awareness and action towards sustainable development for the earth It seems that in Vinamilk's sharing about their strategies with Green Farm farms and Green Farm products, this is a typical example of the values ​​that nature can bring to our products. thanks to their efforts to reduce emissions from farms, products and many other aspects of the value chain," said Mr. Richard Hall.

Typically, Vinamilk shares its strategies with carbon-neutral farms, moving towards Net Zero or Green Farm dairy products. This is an example of the value that nature can bring to our products, thanks to its efforts to reduce emissions from farms, from products, and so many other aspects of the value chain, according to Mr. Richard Hall.

Sustainable development - the future of the dairy industry

This year, Vinamilk contributed a presentation with the message "Care to change" in the discussion section Branding for the Future at the congress.

Mr. Nguyen Quang Tri, Vinamilk's Marketing Executive Director, shared about strategic innovations in 4 directions: Future generations, better nutrition, customer experience, and a sustainable future. According to the representative from Vietnam, these are said to be aspects that will create momentum for the strong development of Vinamilk and the dairy industry in general in the world panorama.

"We change for you - that is a strong affirmation from Vinamilk and our commitment to the community when launching a new identity. Changing a brand that has had a place for nearly half a century was a challenging decision. And reality has shown that the change was well received beyond expectations." This sharing by Vinamilk at the Global Dairy Congress made a strong impression.

To provide more breakthrough and creative nutritional solutions, Mr. Nguyen Quang Tri used the example of the breakthrough of the Vinamilk Green Farm fresh milk product line. This is a product that Vinamilk applies dual vacuum technology to help preserve the natural aroma, with a hint of flowers and a sweet aftertaste. Green Farm is a continuation of Vinamilk's journey to build a "new world", opening a series of innovation campaigns in other product lines that will follow.

Regarding upgrading customer experience, Mr. Nguyen Quang Tri said: "The application of flexible conversion technology between online and offline will ensure that Vinamilk's customer experience will be consistent wherever it is. Our goal is that existing consumers will be best connected, and new consumers will feel excited to step into the new world of Vinamilk."

As one of the Top 5 most sustainable dairy brands globally, sustainable development is mentioned as one of the main goals in Vinamilk's strategy. In 2023, to mark an important milestone, Vinamilk officially announced the Net Zero target roadmap to 2050. Less than a year from announcing this roadmap, Vinamilk currently has 3 units, including 1 farm and 2 factories certified carbon neutral according to PAS2060:2014 standards. Vinamilk is the first Vietnamese unit to register to support the global dairy industry initiative on Net Zero - Pathways to Dairy Net Zero. This result received a lot of attention from the congress.