Thailand fruit prices increase at the end of successful season

Eastern Thailand has already concluded its fruit season, with improved prices reported across all categories. In the south, the season is nearly over with 98.6% of the durian crop harvested. Northern Thailand is also nearing the end of its season, with mango production already complete.

From January to August, the country exported 1.4 million tonnes of fresh fruit, valued at THB150 billion ($4.45 billion).

Mainland China remained the primary export market due to its strong purchasing power and increased imports. Other potential markets such as South Korea, Hong Kong, and Malaysia have also recorded a rise in imports of fresh Thai fruit, reported the Bangkok Post.

Thai Commerce Minister Pichai Naripthaphan said the season’s end has seen a rise in prices across all fruit categories, marking a successful outcome attributed to the 2024 fruit management plan. This plan included six key measures and 25 specific initiatives aimed at enhancing the fruit market.

The Department of Internal Trade has intensified efforts to widen the domestic market, promote exports to new regions, and encourage the processing of produce to add value.