November 22, 2024 | 11:38 GMT +7

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Saturday- 21:44, 30/09/2023

TH true MILK: Clean fresh milk from Vietnamese fields reaching international level

(VAN) Milk products under the TH true MILK brand in the dairy market have quickly become the preferred choice of domestic and international consumers since the first products were launched.

TH true MILK's dairy farm in Phu Quy land, western Nghe An, holds a world record certified by the World Records Union as "The largest cluster of closed high-tech livestock and milk processing farms." This farm's natural fresh milk line marks "For Vietnamese stature" and has become a world-class, high-quality product.

The secrets to making nutritious milk

One prerequisite factor that creates the delicious taste of the TH true MILK milk line is a clean, diverse food source for the cows with a rich menu for each individual, including corn, sorghum, grass, sunflower, molasses,...

Feed formulas and diets for each group of dairy cows are built using the world's leading advanced nutritional software.

Feed formulas and diets for each group of dairy cows are built using the world's leading advanced nutritional software.

TH Group has applied important research results of the world's leading nutrition experts, from 15 types of feed ingredients, to build appropriate formulas so cows can produce milk full of nutrients. , precious micronutrients for human health.

All kinds of high-quality foods for dairy cows worldwide are brought to grow on the vast fields of TH Group, using the most modern equipment to grow and care for, including the system. Dozens of modern irrigation arms are up to 400-700 meters long.

TH Group has dozens of giant and modern irrigation arms serving to irrigate large raw material fields.

TH Group has dozens of giant and modern irrigation arms serving to irrigate large raw material fields.

After being harvested, forage is fermented; harmful bacteria are killed, mixed with nutrients and essences according to the computer system's formula per each cow's health parameters condition and biological cycle. In addition, only TH's dairy cows can enjoy a special ingredient is molasses - a by-product from Nghe An Sugar Limited Liability Company (NASU) - a unit under TH Group.

Another special feature in the diets of the dairy cows at TH farm is the sunflowers - grown right on hundreds of hectares of fields in Nghia Dan. The sunflower fields stretching as far as the eye can see on the Phu Quy plateau are one of the secrets to TH cows producing fresh, clean milk, converging the most quintessential of nature, positioning the TH true milk brand as entirely natural.

Sunflowers are a special food source for cows at TH farm.

Sunflowers are a special food source for cows at TH farm.

All the meticulousness to every little detail in the closed high-tech dairy farming process to create perfection in every drop of TH true MILK milk. The average fresh milk output per cow is 32 - 35 liters per day, equivalent to nearly 11,000 liters/cycle, the highest in Southeast Asia. These clean, flawless, fresh milk lines contribute to public health care and position pure Vietnamese fresh milk on the world dairy map.

Imprint on the international market

Up to now, TH Group is proud that TH true MILK fresh milk products account for 45% of the fresh milk market share in Vietnam with about 160 products, having expanded the market to China, ASEAN countries, and the Russian Federation.

In October 2019, TH Group was the first Vietnamese enterprise to be granted an official export code for fresh milk into the Chinese market.

TH true MILK products in the Chinese market.

TH true MILK products in the Chinese market.

In February 2022, by signing a Memorandum of Understanding with HAO Mart - Singapore's leading retail supermarket system, TH Group continues to expand the market for dairy and clean food products in Asia.

With core values: For true happiness, For community health, Completely from nature, Environmentally friendly - Outstanding thinking,... from 2014 to the present, TH products have mostly achieved Halal certification, a necessary certification that allows it to meet the standards of the Muslim world. TH Group has many advantages in connecting trade worldwide with this certificate and other essential quality certificates such as ISO, FSSC, and BRC...

After more than 2 years of working with testing and distribution partners, in mid-July 2023, TH's set of fresh milk products, fruit milk and drinks, herbal tea bags... were successfully exported to Japan. The first order has been distributed to nearly 100 supermarkets and stores across the land of cherry blossoms.

Besides Singapore and Japan, in the coming time, TH Group will continue to expand its influence to other potential Asian markets such as Malaysia, Indonesia, Philippines, Hong Kong...

One of TH Group's dairy farms in the Russian Federation.

One of TH Group's dairy farms in the Russian Federation.

On the way to bringing the Vietnamese milk brand to the world, TH Group once again surprised the world dairy industry by investing in a clean, fresh milk production and processing complex project and several other food projects with an investment of US$ 2.7 billion in the Russian Federation. This super project of TH Group has now completed phase 1 with two farms in operation, providing high-quality raw milk to the Russian Federation market, and a milk processing plant under construction.

Not only does it leave a mark in the hearts of consumers about the word "TRUE" in each product, products with the national brand TH true MILK also win many high awards in the international arena, including Gold awards at the exhibition WorldFood Moscow (Russia) for many consecutive years (from 2015 to 2019); other awards for excellent products and health at Gulfood in Dubai, Stevie Awards (2018, 2019), The Bizz Awards, World-Class Excellence Awards under the Global Performance Excellence Award (GPEA) of Asia Pacific Quality Organisation.

Author: VAN's Reporter

Translated by Tuan Huy

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