Nafoods - expecting to promote the export of agro-products

Vietnam Foodexpo 2023 is the most anticipated international food industry exhibition of the year, so it has attracted many international importers and Vietnam's leading partners and distributors in the food industry to participate.

The event brings together over 500 booths from nearly 400 domestic and international businesses. Particularly, Vietnamese businesses from more than 30 provinces and cities across the country create diversity for the items displayed at the exhibition, especially typical regional products.

The International Trade Promotion Event is considered by experts to be an important event in the field of the food industry, agricultural products, and fisheries, has the largest booth scale, organized by the Ministry of Industry and Trade, chaired by the Department of Trade Promotion. The event is within the framework of the National Trade Promotion Program, the event aims to promote exports and expand the domestic market.

Long-standing reputable brands and Vietnamese products that are regional specialties are honored at small events within the exhibition framework. Through this event, businesses have the opportunity to meet, connect and cooperate with potential domestic and international partners, especially at the end of the year, to welcome the new year, the market is very attractive with dried fruit products, flavored cashew nuts, semi-finished product lines such as IQF frozen fruit, Puree fruit juice, concentrated fruit juice... Realizing the potential in this segment, Nafoods also participated in displaying the group's key products at the exhibition.

During the days of the event, Nafoods' booth welcomed many international importers from Japan, Korea, the United States, the Russian Federation, Malaysia, India, and China. The guests visited, experienced products and discussed long-term cooperation issues.​

Over the years, Nafoods' key product lines such as puree fruit juice/concentrated fruit, IQF frozen fruit, and dried fruit have been of interest and in-depth discussion with international partners. In addition, some customers have registered to visit the factory to better understand the product processing process and sign a cooperation agreement with Nafoods Group.​

Mr Nguyen Manh Cuong - Head of the Marketing and Communications Department of Nafoods Group Joint Stock Company shared: “The Vietnam Food Expo is a large and prestigious fair in Vietnam. Our company has participated many times and has many big partners in this exhibition. This year, the fair took place on the most grand scale, attracting many domestic and foreign businesses. According to our assessment, the export market is still widely open for Vietnam, we still have many opportunities if we clearly understand the rules and factors that the international market requires. Consumption trends are increasingly changing, and reducing sweetness and saltiness in food is a necessary factor. Customers are increasingly concerned about health issues and prefer products of natural origin, with no added flavouring substances, no genetic modification, and meeting food safety factors".

​Nafoods Group is a pioneer enterprise in Vietnam in exporting agricultural products and products processed from agricultural products, with more than 28 years of experience distributing to demanding, high-segment markets. Nafoods Group teams confidently meet the strict requirements of the markets. At the same time, we will continue to look for partners and expand market share in potential areas in Asia such as China, Korea, and Japan.

Good signs at the end of the year show that Vietnam's export market has gradually warmed up, and export businesses like Nafoods have more motivation to make more breakthroughs in the new year. In addition, Vietnam Foodexpo 2023 event also brings many practical benefits for promoting and introducing Nafoods products and brands to international customers, creating trade opportunities to promote export activities.

Vietnam Foodexpo this year has over 500 booths of nearly 400 businesses from over 30 provinces and cities in the country and over 20 countries such as America, Russia, Australia, China, Korea, Japan… The merchandise on display ranges from agricultural products, to raw and processed aquatic products...

The event had international customer groups including importers from Japan, Korea, the United States, the Russian Federation, Malaysia, India, and China visiting and looking for suppliers in Vietnam. Through the Vietnam Foodexpo 2023 exhibition, not only are Vietnamese brands and products honoured and promoted, but the culture and image of Vietnamese people are also marked with international partners.​