April 3, 2025 | 02:05 GMT +7

  • Click to copy
Wednesday- 10:14, 15/09/2021

Masan and De Heus ink strategic cooperation deal

(VAN) Attending the signing ceremony of cooperation between Masan MEATLife and De Heus on September 14, Minister Le Minh Hoan hoped the two companies would spread their influence in the field of animal protein.
MARD Minister Le Minh Hoan attends the online signing ceremony at the live point in MARD. Photo: Bao Thang.

MARD Minister Le Minh Hoan attends the online signing ceremony at the live point in MARD. Photo: Bao Thang.

Speaking at the signing ceremony on September 14, Minister of Agriculture and Rural Development (MARD) Le Minh Hoan said: "Whether the companies are large or small, what I wish is not only potentials but also their spreading of social effect. It depends on whether the companies can create an inclusive ecosystem or not."

According to the Minister, both Masan MEATLife Joint Stock Company and De Heus Co., Ltd. are big brands that have won prestige in the livestock and food processing market. He expressed hope that Masan MEATLife and De Heus will help farmers create standard breeding processes, although it is more difficult than raising animals in a closed cycle at the factory.

"If they can do that, I believe Masan and De Heus will create their own brands. I think brands should first be the names beloved by people so to be loved by society, people, and management agencies, and to get their high appreciation are also ways for companies to increase the value."

Representative of De Heus, Mr. Gabor Fluit, General Director of De Heus Asia and representative of Masan MEATLife, Mr. Pham Trung Lam, General Director of Masan MEATLife completed the signing of the MoU.

Representative of De Heus, Mr. Gabor Fluit, General Director of De Heus Asia and representative of Masan MEATLife, Mr. Pham Trung Lam, General Director of Masan MEATLife completed the signing of the MoU.

On behalf of the agricultural sector, the MARD Minister thanked the two companies, especially for their contributions to the sector over the past time. He expressed his hope that they will expand cooperation across the country.

The co-operation between De Heus - an expert and leading supplier of nutritional products for animals and Masan - a leading consumption and retail group in Vietnam, is assessed as promising, helping accelerate the development and modernization process of the animal protein value chain from “farm to dining table” according to the 3F (Feed - Farm - Food) model.

The Memorandum of Understanding (MoU) signing on their partnership ties have clearly embodied the spirit of the EU-Vietnam Free Trade Agreement and the Investment Protection Agreement. In addition, the signing also promotes the strengths and experiences of each side. Masan will continue to invest in the field of cool meat, while De Heus focuses on nutritional solutions, breeding, and farming.

MeatDeli is currently available at 2,3000 Vinmart supermarkets and Vinmart+ stores.

MeatDeli is currently available at 2,3000 Vinmart supermarkets and Vinmart+ stores.

Mr. Danny Le, General Director of Masan Group, and Chairman of the Board of Directors of Masan MEATLife said at the signing ceremony: "I believe the cooperation between Masan MEATLife and De Heus will promote Vietnam's animal protein value chain in the direction of modernization to be ‘well-matched’ with developed countries. Our first priority is to serve consumers with safe and fresh meat and fish products at reasonable prices."

Mr. Gabor Fluit, General Director of De Heus Asia shared: "It can be seen that the implementation of regulations on food safety, biosecurity, traceability, animal welfare and antibiotic use applied in the animal protein value chain in the Vietnamese market is increasingly enforced and strictly managed. This is considered as an important factor in promoting the competitiveness of farmed animal protein products in Vietnam".

This MoU is a non-binding agreement, however, the two sides are committed to promoting one or more cooperation agreements before the first quarter of 2022.

Author: Bao Thang

Translated by L

Drip irrigation to cope with the risks of underground water exhaust

Drip irrigation to cope with the risks of underground water exhaust

(VAN) In the face of the reduction of underground water source, farmers from Vinh Chau desire to transform to the drip irrigation methods to save water, reduce costs and enhance crop output. 

Green development helps the Vietnamese shrimp industry maintain its position globally

Green development helps the Vietnamese shrimp industry maintain its position globally

(VAN) Green development is a prerequisite for the Vietnamese shrimp industry to maintain its position in the global market by applying advanced technologies and effectively controlling diseases.

Quang Ninh medicinal herbs reach national level

Quang Ninh medicinal herbs reach national level

(VAN) Quang Ninh province's Ba Che yellow camellia tea is a highly regarded specialty that has been officially designated as a national 5-star OCOP (One Commune One Product) product.

TTC AgriS accelerates international cooperation

TTC AgriS accelerates international cooperation

(VAN) Thanh Thanh Cong-Bien Hoa Joint Stock Company (TTC AgriS) signed a memorandum of understanding (MOU) with Nanyang Technological University (NTU) under the witness of the two Prime Ministers of Vietnam and Singapore.

Ngoc Nuong 9 rice variety trial yields profit of 45 million VND/ha

Ngoc Nuong 9 rice variety trial yields profit of 45 million VND/ha

(VAN) In the first trial production season, the pure rice variety Ngoc Nuong 9 demonstrated its advantages of easy cultivation, high yield, and a profit of over 45 million VND/ha.

Japan Vietnam Fertilizer: A new step forward in agricultural technology with farmers

Japan Vietnam Fertilizer: A new step forward in agricultural technology with farmers

(VAN) Japan Vietnam Fertilizer Company is one of the pioneering fertilizer companies in the use and application of agricultural drones in sustainable agricultural cultivation.

AI technology is transforming the way natural disasters are forecasted and warned

AI technology is transforming the way natural disasters are forecasted and warned

(VAN) Adoption of artificial intelligence (AI) has fostered the hydrometeorology sector in increasing significantly the accuracy in forecasting and early warning of natural disaster risks.

Read more