Economic improvement thanks to OCOP Market

Digitalization of agricultural products

Thanh Hoa Provincial Youth Union has coordinated with the Vietnam Trade Promotion Centre for Agriculture (Agritrade) and TikTok Vietnam to organize the "OCOP Thanh Hoa Market Session" program.

Thanh Hoa has 442 OCOP products with three stars or more, including one 5-star product and three potential 5-star products. The Provincial People's Committee determined that promoting digital transformation, applying information technology, and building intelligent new rural areas associated with the OCOP Program are critical tasks in 2021 - 2025 when implementing the National Target Program to participate in building new rural areas.

In the series of events, digital content creators visited and experienced tourist destinations and OCOP product production facilities in Thanh Hoa province. Along with that, local OCOP entities are participating in training to enhance skills in selling OCOP products via digital media.

Here, experts provided much information and knowledge about online business and building a business brand on digital platforms through TikTok For Business tools.

In parallel with the training program, the OCOP Market Livestream activity was organized to promote OCOP Thanh Hoa agricultural specialties to the public. The 4-hour livestream "OCOP Market - Thanh Hoa" attracted more than 375,000 livestream viewers, bringing in 205 million VND in revenue and 1,000 OCOP orders.

Through promotional support from prominent content creators on the TikTok platform, such as Hung Rom and Co Dong Nat, the Hashtag #OCOPThanhHoa also brought in more than 6 million views after just one day of launch on the platform TikTok.

Mrs. Nguyen Le Ngoc Linh, Ban Tho Cooperative, one of the participants in the program, shared: "For someone who appeared on TikTok for the first time and received such a good response, I feel delighted. I see the spillover effect of the OCOP Market program. After this event, I have more motivation to continue learning about online business and doing business on TikTok Shop."

Also, in the series of events, the Digital Transformation Forum program with the theme "Exploiting digital economic potential in promoting OCOP products" is organized by the Ho Chi Minh Communist Youth Union Central Committee, organized in coordination with Thanh Hoa Provincial Youth Union.

At the forum, delegates discussed the exploitation of digital economic potential in developing the promotion and consumption of OCOP products; the digital economy from the e-commerce perspective promotes indigenous resources in digital space.

Mr. Nguyen Lam Thanh, a representative of TikTok Vietnam, assessed that digital transformation positively impacts OCOP product consumption nationwide. From there, it motivates entities to expand production scale and improve product quality.

"Once the production line has met the needs of both quantity and quality, household businesses will quickly increase competitiveness, expand markets, grow revenue, and improve the lives of rural people, "Mr. Lam expressed.

Continue to innovate and improve competitiveness

One of the famous agricultural brands of Thanh Hoa province is Co Lung duck. This species has a unique shape, with a retracted neck and short and short legs, and the neck and head are often covered with fine fur. The male alone has curly tail feathers and blue neck feathers. In particular, the delicious quality of Co Lung duck is known in many places across the country.

Enhancing product value and promoting brands on digital platforms is something that people like Mr. Ha Van Sinh, La Ca village, Co Lung commune, Ba Thuoc district are especially interested in. The head of Co Lung Duck Farming Development cooperative acknowledged that Co Lung ducks have a longer raising process than other types, from 4 months or more, so meat quality is always guaranteed.

Because Ba Thuoc is a mountainous district located northwest of Thanh Hoa province, more than 110km from the provincial center, this product's transportation and introduction still need to improve.

When he knowed that Thanh Hoa Provincial Youth Union coordinated with Agritrade and TikTok Vietnam to organize the program "Thanh Hoa OCOP Market," Mr. Sinh wanted to attend. According to him, connecting breeding facilities with professional transport units with comprehensive coverage nationwide will help Co Lung ducks improve their competitiveness. Family economics will have many improved conditions.

Mr. Nguyen Van Tam, Head of the Department of Agriculture and Rural Development of Ba Thuoc district, said that recently, the section has focused on developing the breeding of advantageous livestock of the community, such as Co Lung ducks. The Co Lung duck farming model is organized in many places, initially bringing much higher economic value than traditional models, helping people in the area to escape poverty sustainably.

Ba Thuoc district has implemented the project "Application of scientific and technological advances to restore and develop good quality Co Lung native duck breed." At the same time, the locality is committed to creating the most favorable conditions and supporting policy mechanisms to encourage livestock households in the area to breed, develop, and expand livestock scale actively.

Co Lung duck has been recognized as the first OCOP product of Thanh Hoa province in 2023. Co Lung commune has nearly 30,000 ducks exported annually for consumption in other localities.

They were implementing projects in the Co Lung district and commune piloting for more than 100 households, investing in construction along the value chain. In particular, families will be responsible for building barns, while businesses will provide breeds and support people with vaccinations, animal feed, and product consumption.

Co Lung Commune People's Committee statistics show that the commune currently has 360 poor households, accounting for 34.88%; Near-poor homes are 349, accounting for 34.41%. The lives of people in the commune are still tricky; the primary income is still from agriculture.