Agro-product packaging brings Vietnamese spirit to the world

Agro-product packaging not only plays an active role to preserve and distribute products to consumers but also reflects the corporate vision and brand level. Therefore, in the competitive trend, agricultural product packaging has a direct impact on purchasing behavior, determining the success of products and sales campaigns of enterprises.

To enhance the aesthetics of agricultural packaging, businesses are looking for unique designs and distinct colours to strengthen the emotional connection between consumers and brands.

According to statistics from the Vietnam Packaging Association, on a global scale, the value of packaging has approached $ 500 billion/year, an average growth of 12% per year. For Vietnam, the packaging industry has a value growth of 13.4%/year. Currently, Vietnam has more than 4,500 packaging manufacturing businesses, concentrated in key economic regions such as the Southeast region with 2,627 businesses, and the Red River Delta region has about 1,311 businesses.

In the face of humanity's common sense of environmental protection, agro-product packaging must also be smart packaging, to convey information quickly and fully. At the same time, smart packaging is going to help manufacturers interact with many different objects.

Determining that agricultural product packaging is the basis for building a brand in the fastest and most effective way. Therefore, Vietnamese enterprises invest in agricultural product packaging associated with Vietnamese traditional values, which are inspirational, ensuring product information, user convenience and reusability.

Entrepreneur Phan Minh Thong, Chairman of Phuc Sinh Group, said: “We design the packaging according to the criteria of how to reflect the entire value inside. Packaging makes customers immediately interested and want to own the product immediately. As a consequence, businesses must first be aware of the importance of packaging for agro-products. For consumers, agro-products not only need to ensure food safety and hygiene but also need to have aesthetic packaging.

Not only being called the "pepper king" of Vietnam, businessman Phan Minh Thong is also a famous collector of paintings. The personal preferences of the head of Phuc Sinh Group have directly affected the packaging of this unit's agricultural products. Are they highly appreciated by domestic and international consumers?

Businessman Phan Minh Thong answered truthfully: “I think that I am fortunate to be able to appreciate art, so I also want the packaging of agro-products that I make to be attractive. I do not hide my desire to bring the Vietnamese spirit to the world through perfect agro-products in all aspects. As for the packaging of Phuc Sinh's agro-products, how do we make Vietnamese people realize the level of an international product, while foreigners recognize a product typical of Vietnamese culture?

Around the world, many countries annually vote and award the most impressive agro-product packaging. The rankings of the top 10, and the top 5 of agricultural packaging in terms of design aesthetic standards are also a measure of the market. In Vietnam, some businesses have spent 15-20% of the financial plan of each agricultural product on investment in beauty packaging.

Businessman Phan Minh Thong shared: “A lot of customers in the Middle East and Europe told us that the first time they bought Phuc Sinh products because they found the packaging too eye-catching, then they used it and were satisfied with the quality. I believe that, with the established concept of the business world, the packaging of Vietnamese agricultural products will certainly not be inferior to the packaging of other countries' agricultural products.

Packaging of agricultural products is actively changing day by day. Previously, the packaging of agricultural products was familiar with plastic bags, which were cheap and easy to use, but they caused serious harm to the environment and human health. Now, agricultural packaging is shifting towards more eco-friendly materials.

Business Le Kim Loan shared: “In my opinion, the green consumption trend should have a wider vision, not only the packaging material but also the appropriate use of packaging. Businesses can be flexible with different types of packaging, for customers to buy for immediate use and customers to buy as gifts Two types of packaging for two purposes, not only creating a diverse market, but also contributing to reducing waste and reducing the environmental burden".