Vinamilk brand value reaches 3 billion USD

Vinamilk's brand value being valued at 3 billion USD reflects a 6% increase compared to 2022 (over 2.8 billion USD). With this result, Vinamilk has risen one rank from 2022, reaffirming its position as the highest-valued food brand in Vietnam and the 6th largest dairy brand globally. Particularly noteworthy this year is that Vinamilk has also been recognized as a leader in the Top 10 brands with high sustainability.

Consistently innovating and investing to further elevate value

Brand Finance, headquartered in the UK, is a leading global organization specializing in brand valuation. In collaboration with Mibrand Vietnam, they have announced the ranking of the 100 most valuable brands in Vietnam, under the theme "Green Development - The Suitable Approach for Vietnam Brands". This event not only honors the most valuable brands in Vietnam but also shares in-depth insights into the green transformation trends of brands in Vietnam and around the world.

This year, Vinamilk impressively registers an increase in brand value from over 2.8 billion USD in 2022 to the milestone of 3 billion USD, maintaining its position as the highest-valued food brand within the Top 100. Vinamilk's consistent growth in brand value from 2020 until now demonstrates the brand's robust internal strength, developed over nearly 50 years despite facing numerous challenges. According to Brand Finance's announcement, Vinamilk has climbed one rank compared to 2022 in Vietnam and remains the "6th largest dairy brand in the world".

This result stems from the strong transformation of the company in various aspects during the past period. For instance, recently, Vinamilk introduced its new brand identity. This event has left a significant impression on consumers with a new positioning - Vinamilk is not only about milk but also diverse food products; it cares not only for health and nutrition but also for the spiritual life. Vinamilk's new brand positioning strategy conveys the spirit of "Bold, Determination, Always be yourself" which was systematically developed in collaboration with over 55 top international and Vietnamese experts over the course of more than a year.

It is known that this brand innovation is just one link in the overall 5-year strategy of the company, which involves comprehensive transformations, especially digital transformations across all fields, to reach consumers more quickly and efficiently. This not only helps Vinamilk increase its brand value but also its business and management efficiency.

Enhancing the "Green value" for a sustainable brand

This year, for the first time, Brand Finance has released a ranking of the Top 10 brands with high sustainability. Evaluated as the most popular and highly sustainable brand in Vietnam, comparable to other dairy and food brands worldwide, Vinamilk tops the list and is the only representative from the food industry in the Top 10.

"Sustainability is becoming an important trend. Vinamilk is driving the trend of sustainable development in the food industry, correctly understanding the growing awareness of consumers in choosing food. As a result, they are always the most popular brand among the Vietnamese people," said Mr. Alex Haigh, Managing Director - Asia Pacific at Brand Finance.

Participating in the forum "Green Development – The Suitable Approach for Vietnam Brands" within the framework of the event, Mrs. Bui Thi Huong, Chief Human Resources, Administration & External Relations Officer of Vinamilk, emphasized: "Sustainable development is the core goal aiming to improve the quality of life, human health, and preserve valuable resources for future generations. Vinamilk focuses on achieving this goal by providing high-quality products, concurrently developing green factors, and actively participating in environmental and community activities."

Representatives from Brand Finance added that through sustainable initiatives, Vinamilk has generated strong awareness about its effective commitment to sustainability among relevant stakeholders, as evidenced by its highest Sustainability Perceptions Score (SPS). "This is the result of the brand proactively promoting and clearly communicating its initiatives and commitments. All those efforts have helped increase the brand value of Vinamilk," Mr. Alex Haigh further stated.

Also during the panel discussion, experts noted that sustainable development, green development, circular economy, and Net Zero are global trends. Pursuing a green economy is considered an investment that brings added value in the short and long term.

In reality, more and more consumers highly value businesses practicing sustainable development and are willing to spend on "green" products. When entering international markets in the context of globalization, businesses that meet various sustainable development criteria will have a significant advantage. This is because more and more markets are establishing "green barriers" for imported goods, and there is a higher appreciation for brands that aim for sustainable development.