Promote hundreds of OCOP products to tourists

About 190 OCOP products are specialties of provinces and cities across the country being displayed and promoted to domestic and foreign tourists.

On the morning of November 3, in Da Lat City (Lam Dong), the Vietnam Trade Promotion Center for Agriculture (Ministry of Agriculture and Rural Development) coordinated with the Central New Rural Coordination Office and the Lam Dong Department of Agriculture and Rural Development to organize a conference to promote and connect OCOP products with regional tourism activities.

According to Mr. Nguyen Minh Tien, Director of the Center for Agricultural Trade Promotion, this is an activity to introduce, promote, and connect OCOP products. Thereby enhancing the OCOP Vietnam brand image for domestic and international tourists.

This activity also contributes to awakening the potential, products, cultural, and culinary values of the region and expanding consumption and trade markets for local OCOP products.

Mr. Nguyen Ha Loc, Deputy Director of Lam Dong Department of Agriculture and Rural Development, said that the space to promote and connect OCOP products associated with regional tourism activities will take place from November 3-5 at Lam Vien Square ( Da Lat City).

This activity takes place within the framework of organizing and implementing activities to celebrate the 130th anniversary of Da Lat's formation and development (1893-2023). It is a series of events to strengthen cooperation and connection between Da Lat and provinces and cities across the country. The event also serves as a basis to promote and promote the potential of OCOP products of Lam Dong and the country.

"The space has a scale of more than 400m2 to display and introduce about 190 products from dozens of businesses, cooperatives, and craft villages of 23 provinces and cities across the country. We hope that, through this exhibition space, businesses will have many opportunities to meet, trade, connect, cooperate in business, invest, and promote their brands and products to domestic and foreign consumption", Mr. Nguyen Ha Loc, Deputy Director of Lam Dong Department of Agriculture and Rural Development shared.

Space to promote and connect OCOP products associated with regional tourism activities to display and introduce many diverse, abundant, and quality products with products that are typical local specialties such as coffee and cocoa, macadamia, coffee flower honey, tea, rosemary essential oil, wine and other herbs.

Along with displaying products, the organizers also conducted a livestream session to promote and sell OCOP products on the TikTok Shop platform.

As of Q4/2023, there have been more than 800 LIVE sessions with the OCOP Market logo conducted throughout the past 6 months, attracting more than 300 million views and bringing in more than VND 100 billion in revenue for the OCOP industry. With a significant investment scale and regular weekly frequency, TikTok has connected with more than 500 reputable creators and sellers to bring OCOP products closer to the community, promoting communication trade connections products, thereby contributing to widely spreading regional cultural values. The hashtag #OCOP is also constantly growing, with more than 850 million views. These positive results are also recorded from support courses and training courses to improve digital skills in content production, promotion, and marketing, and the introduction of the TikTok for Business creative advertising solution set organized by TikTok for more than 3,000 sellers from more than 30 provinces and cities nationwide.

In addition, TikTok has shown positive reception from users on the platform through the campaign "Join TikTok and OCOP to learn more typical dishes with the hashtag #DacSanVietNam." This was proven when #DacSanVietNam attracted more than 600 million views with more than 10,000 videos posted. The contest also allows users to interact, exchange, and share regional cultural values from name origins to cooking methods or suggest delicious dishes from rustic ingredients, etc.

In particular, with the expectation of promoting the creativity of the Community, TikTok also actively coordinates with localities and MCN partners such as Vitamin Network, DC Media, Hotcom, Kolin, PTG, ACCESSTRADE... to organize 25 events. The Market event aims to propagate and promote local rural tourism to the community and international friends such as Ba Be Zucchini - Bac Can, Luc Ngan Lychee - Bac Giang, Phieng Khoai Plum - Song Ma Son La Longan, Nong rattan products (Macca, Durian) - Lam Dong; Land of the Red Lotus (#cayxoainhatoi) - Dong Thap, "My Deer" Campaign - Ha Tinh, and organizing livestream events at the Agricultural Exhibition... Furthermore, TikTok and partners such as the Department of Economics Economic Cooperation and Rural Development - Ministry of Agriculture and Rural Development, Department of Trade Promotion, Department of E-commerce and Digital Economy have been piloting solutions to digitalize several traditional craft villages and support their activities; Actively promoting national cultural values and handicrafts for artisans through creative tools on the platform.