Durian exports in 2024 are expected to reach a high record 3.5 billion USD

On December 13, 2024, in Ben Tre City, the Department of Quality, Processing and Market Development (Ministry of Agriculture and Rural Development) collaborated with the Ben Tre Department of Agriculture and Rural Development to organize a seminar titled "Updating information on market demand, consumer preferences and the dissemination of market regulations domestically and internationally". 

According to Mr. To Ngoc Son, Deputy Director of the Asia-Africa Market Department, the export of major agricultural, forestry and aquatic products has seen a significant increase in the first 11 months of 2024. This growth is driven by rising consumption demand in major markets such as China, the United States and ASEAN. In particular, the demand for fruits and vegetables, both domestically and internationally, is expected to rise sharply in the final quarter of the year. Coupled with the positive impact of new protocol agreements, this will serve as a key driver for the sustainable growth of Vietnam's fruit and vegetable exports.

The forecast for the entire year is that the export turnover of fruits and vegetables will exceed 7 billion USD, reflecting an increase of over 25% compared to 2023. Among the various products, durian is expected to achieve a record export value of 3.5 billion USD. This will represent a new milestone for the fruit and vegetable sector, with durian continuing to play a pivotal role in the industry.

Mr. Nguyen Van Buoi, Deputy Director of the Ben Tre Department of Agriculture and Rural Development, shared that there are currently 748 food production and business establishments in the province that have been certified as meeting food safety requirements. These include 291 companies and 457 family-operated facilities. However, the market for agricultural and aquatic products has remained unstable, especially in the export sector.

This instability is largely due to the frequent fluctuations in demand and changing consumer preferences in international markets. These markets are imposing increasingly strict regulations and requirements concerning product quality and food safety standards. Many businesses and farmers are struggling to keep up with these changes and to meet the new demands in time, which has created significant barriers to accessing and expanding into these competitive markets.