A regional fruit festival is about to take place in Tien Giang

According to the People's Committee of Tien Giang province, the festival is expected to take place over 3 days, from June 10 - June 12, at Hung Vuong Square, Mỹ Tho City. This is a regional-scale festival organized by the People's Committee of Tien Giang province in collaboration with the Ministry of Industry and Trade and the Ministry of Agriculture and Rural Development, with approximately 700 delegates.

Within the framework of the festival, conferences, and specialized workshops will be organized, such as the workshop on "Enhancing capacity and skills in promoting fruits on e-commerce platforms", combining livestream sales activities, expert and orchard owner workshops, workshops on building sustainable durian chains in international markets, promotion conferences for rural agricultural tourism in Tien Giang, the announcement of the "Digital tourism" map, exploration of tropical fruit gardens and experiential activities, and community participation in the festival.

In addition, there will be a special fruit week at some modern distribution systems nationwide and sideline activities at the festival such as exhibition spaces, introduction and trade of fruits, fruit products, and OCOP products from provinces, cities, and districts within Tien Giang province...

According to the People's Committee of Tien Giang province, the goal of the Tien Giang Fruit Festival 2024 is to introduce and promote the potential and strengths of agriculture, key high-value fruits, and tourism of the local area as well as the Mekong Delta region. At the same time, it aims to help farmers connect supply and demand, cooperate, and create opportunities for exchanging experiences in the production process. Additionally, it aims to introduce the image, people, cuisine, and tourism products of Tien Giang and the Mekong Delta.

Through the festival, the organizers expect to propose strategic solutions and introduce advanced production models, and post-harvest technology solutions, especially deep processing, circular economy integration, and digital transformation in the value chain of Vietnamese fruits.