Vinamilk UHT fresh milk with bird’s nest exported to Singapore

After exporting organic fresh milk and soya bean milk to Singapore, Vietnam Dairy Products JSC, Vinamilk, has shipped its first batch of UHT fresh milk with bird’s nest to the market.

The high-class product was first launched in Vietnam in 2020, receiving positive feedback in the domestic market.

According to Vinamilk’s distribution partner in Singapore, the potential of this product is huge as there is currently no product that is similar to Vinamilk's fresh milk with bird’s nest.

Moreover, with the special taste of fresh milk combined with bird’s nest, this premium nutritional product has a great advantage when entering the Singaporean market.

Representative of the distribution company in Singapore, Ivan Tan said that people in Singapore had a high standard of living and were willing to pay for high-quality and healthy products. 

In particular, during the COVID-19 pandemic, Singaporeans were looking for healthier lifestyles and tended to buy more imported products when travelling restrictions were imposed, he said.

“However, Singaporean consumers have high requirements for products,” he said, adding that they were quite confident that we would successfully promote Vinamilk's UHT fresh milk with bird’s nest to people in Singapore thanks to the products’ advantages.

Besides, the product had luxurious packaging, which made it a very suitable gift, Ivan Tan added.

International Business Manager at Vinamilk Vo Trung Hieu said that fresh milk containing swallow nest was researched and developed with many outstanding benefits. 

“The highlight feature of this product is the combination of fresh milk and nutritious swallow nest. The nest is quite familiar and is favoured by Asian people as it is a health-promoting food,” he said.

Vinamilk UHT fresh milk with bird's nest contains essential vitamins for daily life such as Vitamin K2, A, D3 and Selenium whose complexes help strengthen resistance to keep people healthy, especially during seasonal transition or epidemic season.

Hieu said Vinamilk’s milk export to Singapore would pave the way for its high-end products to enter other ASEAN countries and those in Asia.

Starting to export from 1997, Vinamilk products have been present in 56 countries and territories, including all ASEAN countries. Its total export turnover has so far reached US$2.4 billion. 

In 2020, despite the difficulties caused by Covid-19, Vinamilk's export revenue still reached nearly VND5.6 trillion, marking progress in the context of global economic uncertainties and positively contributing to the country's dairy industry.

Vinamilk’s organic fresh milk product was first exported to Singapore in 2019, one of the most demanding markets in Southeast Asia in terms of import standards and the tastes of consumers. After that, Vinamilk continued to export milk made with nuts including walnuts, almonds and red beans to the country.