June 21, 2025 | 02:44 GMT +7
June 21, 2025 | 02:44 GMT +7
Hotline: 0913.378.918
Vietnamese businesses can enter the Taiwanese coffee market with instant coffee. Photo: TL.
At the Consulting session on exporting tea and coffee to Taiwan and Hong Kong markets, Mr. Tran Gia Dieu, Director of the Vietnam branch of Elom Group (Taiwan), said that the coffee market in Taiwan is developing very quickly. By early 2020, the density of cafes in Taiwan had already been the highest in the world.
According to statistics from Taiwanese supermarkets, every second, supermarkets sell 13 cups of takeaway coffee. The number of cafes in Taiwan has increased by 815% over the past 20 years.
According to the International Coffee Organization (ICO), each year Taiwan consumes 2.85 billion cups of coffee, of which about 600 million cups are takeaway. 55% of Taiwanese drink coffee daily and go to a cafe on an average of 7 times a month.
Taiwan's coffee market is developing very rapidly, but the amount of Vietnamese coffee imported into this market is still very small. Mr. Vu Van Cuong, Chief Representative of the Trade Department (Vietnam Economic and Cultural Office in Taipei), said that in 2021, Taiwan imported nearly 41 thousand tons of coffee, worth $207 million. In which, the amount imported from Vietnam is quite small, only 877 tons, worth $1.98 million.
The reason is that the vast majority of coffee grown in Vietnam is Robusta, while Taiwanese people prefer Arabica coffee and prefer to drink hand-roasted coffee according to their own taste.
However, by carefully studying the Taiwanese coffee market, Vietnamese businesses can still penetrate this market with deep-processed coffees such as instant coffee, filter bag coffee...
The proof is that Elom Group has distributed Trung Nguyen Group's coffee products in the Taiwan market since 2012, and current sales have increased 10 times.
Translated by Hoang Duy
(VAN) Last week, the U.S. Department of Agriculture (USDA) released its June World Agricultural Supply and Demand Estimates (WASDE), raising projections for both Indian rice production and U.S. rice imports for the 2025/2026 marketing year.
(VAN) Amid tariff risks and growing trade barriers in the U.S. market, Australia is emerging as a promising destination to sustain the growth momentum of Vietnam's shrimp exports.
(VAN) This notable growth trend reflects the global taste for fresh, nutritious fruits and the expanding use of lychees across various sectors.
(VAN) The political and cultural insulation of Japan’s beloved grain is falling apart, and experts warn the country’s relationship with the staple will have to adapt.
(VAN) Noting risks, report examines impacts of avian influenza, changing trade patterns since 2022, fish fraud, and shipping industry’s net-zero goals.
(VAN) Mr. Tran Quang Bao, General Director of the Forestry and Forest Protection Department, met and worked with the International Wood Products Association to promote cooperation in the field of timber trade.
(VAN) China's outbound shipments of rare earths in May jumped 23% on the month to their highest in a year, though Beijing's export curbs on some of the critical minerals halted some overseas sales.