‘Vietnam, Land of World’s Best Rice’ presents special Ban Mai Cung Dinh, ST25

To promote rice of Vietnam to Australian, Vietnam Trade Office in Australia collaborates with a number of enterprises and agencies to organize a series of events from August 18 to September 27, aiming at trademark promotion and trade connectivity.

At these events, consumers in Australia will be gifted 10,000 bags of Ban Mai Cung Dinh rice. Gifts will be distributed via the M-Import company and MCQ supermarket chain, each with one bag of 1 kilogram. Ban Mai Cung Dinh is a well-known rice in West Australia state and consumers there highly appreciate for its quality.

Ban Mai Cung Dinh and other high quality rice are produced by copyrighted varieties of Vietnam. They are grown, harvested and processed in Vietnam, fully meeting all the strict standards and requirements from the creation of planting areas to the end-use products.

All rice products are guaranteed to meet the Food Safety System Standard (FSSC 22,000) of the Netherlands and are certified by the prestigious independent organization Bureau Veritas (UK). FSSC 22,000 is a combination of two certificates ISO 22000 and PAS 220; ensure food safety control throughout the entire supply chain including farms, packaging, packaging materials, storage, distribution, manufacturers and distributors.

In Melbourne, AusViet, a partner of the program, organizes an event in which consumers will be offered bags of ST25, one of the world best rice, and fragrance rice Jasmine Vilaconic as gifts.

In Sydney, “Having Vietnamese rice together” event will be organized as soon as the lockdown to prevent Covid-19 ends.

The online exhibition of Vietnamese rice will be organized as an event within exhibitions on Vietnam agriculture and aquatics products, promoting chances of trade connectivity.

In the first months of 2021, according to the Vietnam Trade Office in Australia, the country decreased strongly its imports of rice, in which the decrease percentage in the first 6 months reached 32%. On the contrary, the turnover of Vietnam rice exported to Australia grew impressively, reached 37.03%, resulted by gradually raise of quality and continuous efforts trademark promotion. “Vietnamese prioritizebuying Vietnam’s products” campaign also contributes strongly.

The Vietnam Trade Office in Australia will push ups the communication of images and information of Vietnam’s agriculture products in the coming time. A list of eligible enterprises for export rice to Australia is introduced by virtual assistant of the office (chatbox) to Australian importers who are interested in.

Vietnam and Australia are affected heavily by Covid-19 pandemic. In this tough time, exports of Vietnam’s agriculture and aquatics products still grow strongly. In the first 7 months of this year, exports of vegetable and fruit increased by over 45%, exports of aquatics products increased by over 53%, compared to the same period of 2020.

Recently, the Vietnam Trade Office in Australia organized Week of Vietnamese dragon fruit in July 21-27, another occasion will be from August 10, to promote trade for fruit. The event is organized in time when a container of 10 tons of dragon fruit arrived at port and is distributed by Hoa Australia company to some big distribution systems with young customers in sights.

According to Vietnam Association of Seafood Exporters and Producers (VASEP), the latest statistics of the International Trade Center (ITC) show that, in the first five months of 2021, shrimp imports into Australia have reached USD 127 million, up 40% over the same period last year.

A notable thing is that Vietnam's shrimp imports of Australia have increased sharply, but imports from Thailand and China have shown signs of decrease. In the first five months of this year, Vietnam's shrimp imports into Australia have reached USD 79 million, up 93% while imports from Thailand and China have decreased by 4% and 31% respectively.

Although the price of shrimp imported from Vietnam is still higher than rival countries USD 1 - 2/kg, Vietnamese shrimps are competing very well in this market.

Australia is a potential shrimp export market in the CPTPP market group. In the past 2 years, the export value of Vietnamese shrimp (especially whiteleg shrimp) to the Australian market has been positive. In the second quarter of 2021, there are 81 Vietnamese enterprises participating in exporting shrimp to this market, the largest of which is Minh Phu Seafood Cooperation.