Traditional Vietnamese soy sauce is officially exported to the US

Mr. Ho Diep Anh Khoi, CEO of Nam Duong International Foodstuff Corporation, said that after receiving inspection and approval from the Food and Drug Administration (FDA), the company could officially export branded products. Vietnamese food includes soy sauce, chili sauce, and garlic sauce.

"Initially, we want to serve Vietnamese consumers in the US, then expand to the Asian community and US consumers. We also intend to continue expanding into Europe and some other areas," Mr. Khoi said.

According to Mr. Khoi, Nam Duong Corporation has carefully researched products, consumer tastes, and quality standards for a long time and devised a strategy to access the US market effectively.

Products are sold in 37 states of the US. Of these, 80% are in Vietnamese supermarket channels, and 20% are in Korean, Taiwanese, and Thailand markets. The company will also seek to penetrate US supermarket channels like Walmart or Amazon.

Mrs. Jolie Nguyen, CEO of LNS International Corporation and importer's representative, said that Con Meo Den soy sauce is a long-standing brand associated with many generations of Vietnamese people.

Many months ago, the product was put on supermarket shelves in the US to prepare for the official announcement ceremony, ready to serve consumers.

"Enjoying the flavors of the homeland is always a happiness for many Vietnamese expatriates. Previously, many Vietnamese dishes and spices were sold in the US and some other countries under the brands of neighboring countries. Many Vietnamese people, including me, are concerned about that," Mrs. Jolie Nguyen said.

Over the past years, LNS Corporation has made efforts to bring Vietnamese dishes to the world and contribute to bringing Vietnamese culinary identity to international consumers. The company also directly imports Luc Ngan lychees to the US market.

She believes that, with the existing advantages of the Nam Duong soy sauce brand and LNS Corporation having a distribution system and offices in many countries, the product will reach consumers worldwide.

According to Mrs. Vu Kim Hanh, Chairwoman of the Business Association of High-Quality Vietnamese Products, many Vietnamese spice products are exported to the US. Still, the labels do not carry Vietnamese brands or are small, retail hand-carried goods.

Nam Duong soy sauce being officially exported to this market is an optimistic signal for the Vietnamese spice group.

The size of the world spice market is about US$ 56.67 billion. There are 1.3 million Vietnamese people in the US, so according to Mrs. Hanh, the market still has quite a lot of potential.

In addition to the Vietnamese customer group, world consumer trends favor groups of plant origin. She believes Vietnamese spices will increase their position if we focus on quality and produce according to tastes.

They are forecasting that 2025, Vietnamese spice export turnover could reach US$ 1.8 billion.

Con Meo Den soy sauce was born in 1951 in Saigon. The factory is located at Binh Dong Wharf. In addition to the US, products are officially exported to the US, Australia, New Zealand, and Canada.