Organica launches a new store focused on customer experience

Organica Investment Joint Stock Company has officially opened a new organic food retail store on Tran Huy Lieu Street, Ward 15, Phu Nhuan District, Ho Chi Minh City.

At the grand opening, Phuong Anh, CEO of Organica, stated that the launch of the new organic food store is part of Organica’s restructuring and renewal plan following the COVID-19 pandemic and the company’s business strategy shift.

Accordingly, Organica's new stores will place greater emphasis on customer experience with larger spaces and a more diverse product range. This will serve as the foundation for the company’s franchise business strategy, which has been developed over the past 10 years. The first franchise-based Organica organic food store is expected to open in Hanoi in the near future.

From its first store, which was 20 square meters on Nguyen Dinh Chieu Street (District 3) with just a few dozen organic items, Organica has navigated market fluctuations, pandemics, and business strategy changes. Today, it has two stores in Ho Chi Minh City, one in Hanoi, and an online sales channel. The number of organic items has grown to thousands of SKUs (stock-keeping units) in line with the development of the stores, farm system, and partnerships both domestically and internationally.

On this occasion, Organica also introduced two new product lines: MUA organic vegetable powder and Osoil, a fully natural health care line.

The MUA organic vegetable powder is the first internationally certified organic freeze-dried vegetable powder in Vietnam. Sourced from Organica’s certified organic farms, the vegetables are harvested, preprocessed, cleaned, and put into a freeze-drying system to retain nearly all the original nutrients and flavors. The ingredients are then ultra-finely milled to create a high-quality powder that is easy to use, digest, and highly beneficial for users' health.

The Osoil fully natural health care product line focuses on plant-based ingredients, a rapidly growing global trend not only in terms of nutrition and health but also for its positive impact on sustainable consumption and environmental protection.

Initially, Organica is introducing two fully natural health care products to the market: scented candles made entirely from beeswax and natural essential oils. These two new products are the result of Organica’s dedication and commitment to developing personal care items made entirely from natural ingredients while supporting sustainable livelihoods for local communities.

Pham Phuong Thao, Founder of Organica, who has spent much time researching and working with businesses and local people, shared that beeswax scented candles and Hue natural essential oils will be entirely unique products in the market, thanks to their 100% natural ingredients. Beeswax itself has been studied for its positive effects on the mind and its ability to purify the air.