MM Mega Market promotes sustainable cooperation with farmers

MM Mega Market Vietnam Company Ltd., which is a branch of BJC/TCC Group Thailand, have established the first distribution center in 2002 in Ho Chi Minh City.

During more than 20 years of business development, MM Mega Market has expanded to 21 Wholesales Distribution Center and Supermarkets nationwide, along with 5 Fresh Sourcing and Supply Centers, 2 Depots with more than 4,000 employees, and thousands of suppliers.

MM Mega Market Vietnam (MMVN) has the vision of developing a model of the professional supply chain, which is the connecting from farmers and local manufacturers to consumers, with 90% of goods sourcing in Vietnam.

As a leading in B2B Business, MM Mega Market Vietnam provides the best solutions for professional customers, which is tailored- made with the customer requirements of high quality and variety of products and competitive pricing.

Currently, MMVN has a business partnership with a hundred thousand professional customers, including Hotel Restaurant and Catering, Big Offices, and Manufactures in Vietnam.

In 2018, MM Mega Market was awarded "Enterprise for Farmers" by the Ministry of Agriculture and Rural Development. It is an award to honor businesses that have contributed and devoted themselves to the cause of agricultural development, playing a "leading" role in restructuring Vietnam's agriculture in the past five years.

Mr. Vo Van Tuan, Purchasing and Resource Development Manager of MM Mega Market in Da Lat, said that there had been many positive changes in cooperation with farmers in Lam Dong in the past five years.

According to the manager who has been with MM Mega Market for 13 years, one of the highlights is that farmers' product has doubled compared to before, due to promoting domestic consumption with export to markets such as Thailand, Singapore, and some Southeast Asian countries.

MM Mega Market also facilitates and supports farmers to participate in OCOP fairs in Ho Chi Minh City and Da Nang in 2020.

In particular, MM Mega Market has organized many training programs to help farmers improve production techniques and ensure product control at the farm. Furthermore, electronic diaries instead of handwritten paper diaries also help farmers associated with MM Mega Market quickly catch up with the trend of smart agriculture in the 4.0 period.

Meetings, exchanges, and gratitude for the cooperation of farmers to strengthen the relationship between the two sides are of interest to MM Mega Market. Currently, the company is cooperating with nearly 300 farmers in Lam Dong, with a total area of ​​more than 400 hectares, concentrated in 4 main raw material areas, which are Da Lat, Duc Trong, Don Duong, Lac Duong.

In the coming time, MM Mega Market will continue to expand the farming area and increase the number of farmers in neighboring raw materials such as Lam Ha, Di Linh, Bao Loc.

Due to the cooperation model with MM Mega Market, a generation of farmers who have mastered technology and techniques was formed. They rose to become billionaire farmers. Typically three people who have cooperated with MM Mega Market for 14 years are Nguyen Van Do, Nguyen Van Phuc, Tran Nam Mai, living in Suoi Thong B, Da Ron Commune, Don Duong District, Lam Dong.

Mr. Nguyen Van Phuc said that when he cooperated with Metro, his group had 17 farmer households, but after five years of working with MM Mega Market, the number has increased to more than 30 households. Due to the increasing number of households linked with MM Mega Market, vegetable and fruit purchasing volume has increased significantly.

"In addition to ensuring the output and purchasing price of output products, MM Mega Market also sends staff and engineers to the field to guide farmers to cultivate more productively. We are also fully and timely informed about the proper use of pesticides to create safe products for consumers. Therefore, we are very reassured to cooperate with MM Mega Market", Mr. Phuc said.

The old farmer in Da Ron Commune also revealed that his family has an income of VND 1.6 - 2 billion from the 1.5 hectares area. This income is likely to continue to increase in the coming years.

Mr. Nguyen Van Do expressed his desire for long-term cooperation with MM Mega Market to ensure income. He was most impressed that he saved a lot of time in managing the farming process and promptly updating information about weather, varieties, and crops through electronic diaries.

"Since the end of 2018, MM Mega Market has been guiding farmers to deploy electronic diaries, speeding up working time with farmers. My team has mastered the use of electronic diaries and improved crop productivity," said Mr. Do.

Mr. Tran Nam Mai hopes that MM Mega Market will keep the purchase price as high now. All goods of the farmers are purchased at a relatively higher price than that of traders. In addition to income, farmers who cooperate with MM Mega Market can also participate in the clean food supply chain.

"Participating in the clean food production chain is farmers' pride like us," shared Mr. Mai.