Meeting the new demands of the EUDR

Stockholm-headquartered TrusTrace is launching a Deforestation Compliance Solution designed to help companies prove deforestation-free shipments in alignment with the EU’s new Deforestation Regulation (EUDR).

The recent decision to delay enforcement until December 30 2025 provides a crucial window for companies to thoroughly prepare and ensure their supply chains meet the rigorous standards ahead of the deadline. Proactive preparation is  essential for compliance success since setting up systems and getting all the data needed for customs clearance can take several months,

The EUDR aims to prevent deforestation by ensuring products entering the EU do not contribute to deforestation or environmental degradation. To comply, companies must provide full traceability to the plot of land and ensure their EU-bound products are free from deforestation-related practices. This will have significant impacts across the retail industry with widely used materials including cellulosic fibres, rubber, wood and leather falling within its scope.

“For businesses, navigating the complexities of EUDR is daunting –  they are under immense pressure to produce granular traceability data, which makes compliance practices challenging since they need to integrate new processes into existing frameworks,” says TrusTrace CEO and co-founder Shameek Ghosh. “This is where our new Deforestation Compliance Solution comes into play. It is designed to seamlessly integrate into the existing processes, ensuring that EU-bound products in the brand’s supply chain are compliant with EUDR requirements. The solution is part of the TrusTrace platform which harmonises data collection and actions for efficiency and proactive compliance, enabling brands to leverage the collected data to adhere to a broader set of regulations.”

The solution employs sophisticated automation to enable users to send hundreds of data collection requests with a single click, perform geospatial deforestation analysis in real-time, and generate pre-formatted due diligence statements for instant submission. The collaboration with OpenAtlas, a leader in geospatial analysis, ensures the highest quality satellite imagery and analysis, combining multi-spectral satellite imagery with state-of-the-art AI.

TrusTrace encourages users of the platform to obtain an FSC Certification and ensure certification of their supply chain all the way back to the forest level. Material sourced from FSC-certified forests and plantations is largely aligned with EUDR requirements, providing assurance that strict requirements for sustainable forestry have been met in the country of origin.