Leader with excellent vision and aspiration for Vietnam's stature

Recently, Labor Hero Thai Huong, Chairwoman of TH Group's Strategy Council, General Director of Bac A Commercial Joint Stock Bank, and Chairwoman of the Vietnam Association for Women Entrepreneurs, was the only leader to be awarded the "Visionary CEO of the Year – CEO with Excellent Vision" award voted by Global Brands Magazine (UK).

Global Brand Awards is a prestigious award system founded by Global Brands Magazine in 2013 with the coordination of international companies that analyze data and evaluate independent brands.

At this year's awards ceremony (held on May 4, 2024), on a global scale, the award "Visionary CEO in the Automotive Industry" was awarded to Elon Musk (Tesla), and the award "Best CEO in Cloud Computing and Artificial Intelligence" was given to Satya Nadella (Microsoft). On a regional scale, the award "Middle East Visionary CEO in the Seaport and Aviation Sector" was awarded to Peter Richards (Gulftainer). Labor Hero Thai Huong of Vietnam is the only leader to receive the award for "Asia's CEO with Excellent Vision."

The business she founded, TH Group (owner of the TH true Milk brand), was also honored with the Global Brands Awards as Asia's Leading Food and Beverage Company.

Excellent vision creates a clean, fresh milk revolution in Vietnam

Sharing about the reason for voting for Ms. Thai Huong, Mr. Arthur Solomon, Market Research and Analysis Advisor of Global Brands Magazine, said: The award "Global Brand Awards 2024—CEO with excellent vision" for Ms. Thai Huong is evaluated by the appraisal council based on her outstanding, innovative leadership strategy with global impact, sustainable development efforts, and financial success when leading TH Group.

With the desire for Vietnamese children to use the freshest and cleanest products, TH Group, under the leadership of Labor Hero Thai Huong, has laid a solid foundation for the clean fresh milk revolution and the nutritional revolution for Vietnamese people. Because the Group has helped increase the proportion of liquid milk processed from pure fresh milk from 8% (in 2008, when TH had not yet entered the market) to 60% by 2023. "Investing in physical and mental development is developing the nation's race, which means investing in sustainable development as a national strategy," Ms. Thai Huong once shared.

After 15 years, TH true Milk has become a national brand, and clean fresh milk products are trusted by consumers. According to the Vietnam Brand Footprint 2023 report (Vietnam Brand Footprint - Fast Moving Consumer Goods (FMCG) Industry) conducted by Kantar Worldpanel Vietnam, in 2023, TH continued to hold the position of "Top 2 Milk and Dairy Product Brands Most Chosen By Urban Consumers."

TH Group currently owns a catalog of approximately 200 fresh milk products and healthy foods and beverages with the core value "For Community Health". The Group has affirmed its position as a kind housewife and a nutrition expert in the food field when continuously researching and developing products to meet the nutritional needs of many age groups and users, contributing to improving the health of millions of Vietnamese families.

Excellent vision of a pioneering business leader and efforts for school nutrition, for Vietnam's stature

In addition to the field of production and processing of clean fresh milk, clean food, and healthy beverages, over the past many years, TH has initiated and accompanied Ministries, departments, branches, and social organizations to implement large programs on nutrition and health, especially school nutrition and school health.

It was Labor Hero Thai Huong and TH Group who initiated the National School Milk Program with the desire to bring the best to children, serving the mission "For Vietnam's stature." TH also accompanies the Vietnamese education sector to research and pilot the School Meal Model to ensure proper nutrition combined with increased physical activity for children and students and many activities to improve nutrition. and constitution for children.

The TH Institute of Nutrition has cooperated with domestic and international experts and scientific organizations to research and create comprehensive nutritional solutions with the aim of improving stature and physical strength for future generations, contributing to implementing the national strategy on developing children's physical condition and stature.

Along with efforts to develop products with the core value "For Community Health,"  TH Group hopes that the Government and functional Ministries and branches will join hands to develop national policies on nutrition, contributing to perfecting the Law on Nutrition for Vietnamese people, including the Law on School Nutrition. This aims to effectively control food safety issues and ensure scientific nutrition for Vietnamese children.

Projects led by Labor Hero Thai Huong all implement a very methodical sustainable development strategy with six nutrition pillars: health, environment, education, people, community, and animal welfare. She was honored by the United Nations Office at Geneva (UNOG) in the "17 Faces of Vietnamese Action for Sustainable Development" in 2023. She is the first and only representative of Vietnam honored by CSRWorks International in the list of the "Top 10 Women for Sustainable Development" in 2021 in Asia.

Previously, the American Financial Magazine (Forbes) voted Ms. Thai Huong into the Top 50 Asia's Powerful Businesswomen for many consecutive years for changing the nature of the dairy industry in Vietnam.

She is also the only businesswoman in Vietnam to be voted for the award "Outstanding Achievement for Community Service" in Dubai (UAE); the Power Women Entrepreneur Award at the World Knowledge Forum (WKF); the Stevie Award for Women in Business; Asia’s Empowering Businesswoman, etc.