Inauguration of a durian processing factory with a huge capacity

On July 19, Tay Nguyen Durian Joint Stock Company (SARITA) held a ceremony to inaugurate a durian processing factory at Tan An Industrial Complex, Buon Ma Thuot City, Dak Lak Province.

The factory will specialize in processing fresh and peeled durian fruit with the most modern production line in Vietnam today. The factory received investment with a total cost of over VND 100 billion, with a capacity of 40,000 tons/year.

SARITA wishes to export durian from the Central Highlands to every country in the world. Therefore, this business has a strategy to build a seamless chain from garden owner to consumer. To do this, SARITA has invested methodically, focusing on garden care with farmers to create the highest quality durian products with the highest selling price.

The company is committed to bringing economic value to each associated household, contributing to the development of the agricultural economy in the direction of stability and sustainability and towards high-tech agriculture.

Mr Vu Phi Ho, Chairman of the Board of Directors of Tay Nguyen Durian Joint Stock Company said, after the official export protocol of fresh durian fruit to the Chinese market, companies have invested in this industry.

According to Mr Ho, SARITA is an acronym for "sầu riêng Tây Nguyên". The company focuses on product quality, technology and people. Therefore, the company has accompanied cooperatives and farmers to produce high-quality durians. The company uses nitrogen-freezing technology to create quality products, in addition to the Chinese market, it also reaches many other countries.

Speaking at the ceremony, Mr Vu Duc Con, Deputy Director of the Dak Lak Department of MARD, said that Vietnam's agricultural products are seeing many changes in exports. In particular, durian has emerged in recent years but has an export value of over $ 1 billion. Dak Lak is previously known only to export coffee, pepper... However, durian is gradually asserting its position and can rise to second place in terms of local export value.

“In order to assert its position, the durian industry has to do a lot of work. In particular, cooperatives and farmers need to link with businesses to build a sustainable link chain. SARITA's inauguration of the factory is a very important event, which will contribute to the sustainable development of the Durian industry in Dak Lak in particular and Vietnam in general", Mr Con shared.