Digital technology helps Ca Mau Fertilizer accompany farmers

The application of digital technology in all production and business activities and accompanying farmers has become an effective leverage for Ca Mau Fertilizer to affirm its pioneering role in helping farmers confidently engage in sustainable and prosperous cultivation.

Pioneering and comprehensive digital technology application

From the very beginning, Ca Mau Fertilizer has been a pioneer in applying digital technology across all activities: production, business, products, communication, and customer experience.

In 2024, with the vision of "Creating Value: More Sustainable, More Prosperous," the brand focuses on three strategic pillars: promoting investment, comprehensive digital transformation, and sustainable development.

The product system is integrated with QR codes, offering dual benefits: it allows end consumers to easily trace product information while streamlining the process of participating in current promotional programs.

Accordingly, farmers only need to scan the QR code on the product to access the necessary information, significantly saving time compared to when digital technology was not in place.

In the business sector, a vast digital data management system (DMS) helps intelligently store and process all customer information. With DMS, every step of the inventory movement within the distribution network can be operated directly on a single interface.

Farmers, as end consumers, can quickly access the latest agricultural information thanks to the enhanced digital technology in communication.

The diverse digital communication ecosystem includes a fan page, YouTube, Zalo, TikTok, and a 4.0 website, with modern communication methods demonstrated through major ongoing programs over the years such as "Golden Tips," "Big Harvest Season," and more.

In 2023, Ca Mau Fertilizer introduced the first artificial character in the agricultural sector, "Anh Hai Ca Mau," becoming a prominent brand in the program "Imprints 2023" broadcast by Vietnam Television.

Technology leverage to support farmers

In traditional communication mechanisms, spreading and penetrating information always takes a significant amount of time. However, thanks to digital technology, information can be transmitted quickly and accurately. This is the leverage that allows the brand to provide valuable information to the community.

Through the digital technology ecosystem, farmers are updated daily with advanced knowledge about cultivation, tips on using fertilizers, farming experiences, and advice from seasoned experts.

Notably, the information is presented in various formats, allowing for repeated viewing and easy sharing. Consequently, the quality of harvests has improved positively, aiming for long-term prosperous development.

A significant barrier to supporting farmers is the spatial factor. To overcome this barrier, the brand has employed multi-layered digital technology. This includes a series of parallel activities, such as enhancing communication efforts across the digital ecosystem, producing documentaries showcasing agricultural tips on reputable television channels, and effectively utilizing digital tools.

As a result, farmers gain access to rich information that they can immediately apply to their current harvests while continuously learning from credible sources. A prime example is the program "Awaken with Golden Harvest," aired on VTV1 every Sunday at 5:40 AM, which is also promptly shared on various digital media channels.

Speed, convenience, and accessibility are the advantages of this "leverage" of digital technology. Ca Mau Fertilizer has effectively harnessed and applied this leverage for many years, effectively supporting farmers towards sustainable and prosperous golden harvests.