De Heus acquires Masan’s feed business

MNS Feed comprises 13 feed mills and one premix plant with a total combined production of nearly 4 million tons. Therefore the purchase will consolidate De Heus’s position in Southeast Asia’s largest animal feed market.

Apart from the transaction of feed business, De Heus and Masan agreed to come to multiple long-term strategic supply agreements in which De Heus will supply Masan with feed and hogs.

The transaction allows both companies to optimize and drive productivity of Vietnam’s 3F (feed-farm-food) animal protein value chain, by leveraging on each respective parties’ strength and capabilities.

As a family owned and operated business in animal nutrition, De Heus is strongly committed to support and contribute to the sustainable production of safe and healthy feed and food.

With the ambition of becoming a reliable partner in farming value chain, enabling farmers and feed distributors to grow together, the acquisition of MNS Feed is a strategic step that supports De Heus’s focus on offering high quality nutrition, genetics and farm managements  solutions  to the Vietnamese market

As part of the transaction, De Heus and Masan MEATLife (MML) have reached numerous supply agreements including a long term hog supply deal.

Accordingly, De Heus will ensure a stable supply of healthy pigs for meat production via introducing high-quality pig breeds of Topigs Norsvin –  one of the world’s leading swine genetics companies to its farms.

With the decision on forming a combined feed organization, De Heus, a global corporation with more than 100 years of nutritional experience and more than a decade of dynamic growth in Vietnam and MNS Feed as a pioneer in animal nutrition with successful heritage brands, will together create a strong company, becoming the largest animal nutrition enterprise in the Vietnamese market.

Mr.Gabor Fuit, Chief Executive Officer (CEO) of De Heus Asia said “ We are very delighted with the acquisition seeing this event as an milestone for the development of De Heus. We warmly welcome MNS Feed’s customers and employees to the De Heus family. I strongly believe that the combination between MNS Feed and De Heus will bring benefits to all. With a strong reputation both companies have built in the market we commit to delivering high-quality products to our customers and providing them with the best service available

At the same time, via this transaction, both companies will create more and more positive values for the development, building a top level animal nutrition company which will be ready for a bright future in the growing Vietnamese feed market.”

Mr. Johan van den Ban, General Director De Heus Vietnam and Cambodia said: “De Heus will continue to develop new chain initiatives to improve the quality of the value chain, playing a part in the success of farmers and dealers. This transaction affirms our commitment to bringing the animal protein value chain in Vietnam to a higher level, making it easy for the Vietnamese consumers to access clean, safe and sustainable food. Together with independent farmers, feed distributors, strategic partners and the whole employees we are ready for further growth and success.”

The transaction agreement will take effect after receiving the approval from authorities possibly as soon as this year.