Agricultural product packaging is associated with environmental and cultural criterion

Agricultural product packaging is actively changing day by day. Previously, the packaging of agricultural products was familiar with plastic bags, which were cheap and easy to use but caused serious harm to the environment and human health. Now, agricultural product packaging is shifting towards more friendly materials.

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Agricultural product packaging enters a new competition

According to Entrepreneur Le Kim Loan, General Director of PyLoHerb Company, the role of packaging is to show the maximum value of agricultural products. "When customers do not know who producers are, they will evaluate products through packaging. In a market with hundreds and thousands of imported products, eye-catching packaging plays a decisive role. For example, if customers go into a supermarket with 10 brands selling the same commodity and all 10 brands that they have never known, 80% of them will definitely choose to buy the item with the most impressive packaging," she said.

Unfortunately, Vietnam does not really own professional agricultural product packaging technology. In the trend of green packaging accompanying the green economy, according to Ms. Le Kim Loan, it is extremely great to make the packaging of agricultural products from plant-derived materials. However, this is also a very difficult problem for many businesses because, at present, the packaging of some specific products cannot be replaced by any other packaging, except synthetic resin. On the other hand, when the price of agricultural product packaging is too high, it will also affect the competitiveness of each product and the financial strategy of the business.

Entrepreneur Le Kim Loan shared: "In my opinion, the trend of green consumption should be seen from a little bit wider view, not only in the packaging material but also in the appropriate usage of packaging. Businesses can flexibly use different types of packaging for customers buying for immediate use and customers buying as gifts. These two types of packaging are used for two purposes: not only creating a diverse market but also contributing to reducing waste and environmental burden."

With a business that has strength in Ngoc Linh ginseng products like PyLoHerb, Entrepreneur Le Kim Loan pondered: "The Korean ginseng industry is far ahead of Vietnam, and currently most Vietnamese people do not know that our country can grow it, so we need to make a lot of efforts to bring Vietnamese ginseng products closer to customers. We aspire to raise the level of Vietnamese ginseng. In addition to raising the level of medicinal herb production and extraction technology, packaging is an important factor that helps us raise the level of Vietnamese ginseng and medicinal products. Product packaging is focused on and carefully invested in from the stage of researching customer psychology and lines and colors that suit consumers’ tastes, as well as materials that can create trust in the market."

From an overall view, agricultural product packaging is not only a technological line but also contains the art of honoring the locality’s specific agricultural products and the fruits of farmers' labor. Therefore, the aesthetics of agricultural product packaging also need to show cultural identity. Entrepreneur Le Kim Loan expressed that "Vietnamese businesses can completely do this. We have an imbued culture, great agriculture, and a lot of stories to tell through packaging. Culture will create a unique feature on the packaging of Vietnamese agricultural products.

With PyLoHerb's products, I have cherished this for a long time. Although the PyLoHerb product is mostly praised for its beautiful packaging, I still feel that it is missing something. And I searched, thought, and finally realized that it does not really have its own character. So, I put the image of Ngoc Linh Mountain on the packaging as a symbol for medicinal herbs from Vietnam's natural forests."

PyLoHerb JSC is the leading manufacturer and distributor of natural, prestigious pure natural forest medicinal herb products in Vietnam, providing customers with safe healthcare solutions.

The medicinal forest area of PyLoHerb is located in Ngoc Linh Mountain and Mang Den Plateau, where there is flora with many rare species, especially forest medicinal herbs. PyLoHerb's top goal is to preserve and change to make Mang Den and Ngoc Linh more beautiful, forever beautiful, become the leading medicinal region in Vietnam, provide pure natural forest medicinal herbs for Vietnamese people, and also become an eco-tourism destination.