10 million products ‘made in Vietnam’ have been sold on Amazon

Great opportunities for Vietnamese businesses

“After the Covid-19 pandemic, global cross-border e-commerce in general, and Vietnam in particular, experienced remarkable growth with positive signals. This is an opportunity for Vietnamese businesses to actively seize opportunities and expand the market.” This information was given by Amazon Head of Global Selling Vietnam Gijae Seong at Amazon Week: Cross-border E-commerce Summit 2022 with the theme "Dare to dream big: Essence of Vietnamese goods – Surpass boundaries" took place in Ho Chi Minh City on October 31.

"Manufacturers are focusing on Vietnam, making Vietnam the manufacturing hub of Southeast Asia - a very important manufacturing country in the world economy. This is an opportunity open to all," said Gijae Seong.

The four prominent product groups will have strong growth trends in recent times and are expected to be potential industries for Vietnamese businesses to explore and succeed, which include furniture and home decoration; textile products and accessories; necessities (essential goods, consumer goods, food, beverages, health improvement); gift.

According to Gijae Seong, after the Covid-19 pandemic, the shopping behavior of users on Amazon's e-commerce platform as well as the consumption trends of consumers around the world has changed in terms of product groups. There have been 10 million products made in Vietnam sold on Amazon's online stores up to date. In which, the top five categories for Vietnamese selling partners on Amazon are kitchen, home, apparel, health and personal care, and home improvement.

Vietnamese products surpass boundaries

Reaching out to the international market to become a global brand has become a widespread movement for Vietnamese businesses, and cross-border e-commerce will create a turning point for this movement. However, the Amazon Head of Global Selling Vietnam also noted that businesses in the agro-product industry needed to pay attention to the issue of expiry date as well as product size and weight when putting it on the e-commerce platform.

Trung Nguyen's G7 coffee can serve as an example. It has a familiar customer base on Amazon. According to a representative of Trung Nguyen, there are currently 15 million customers regularly using G7 coffee in China.

Another mentionable item is the cashew nut of Long An Food Processing Export Joint Stock Company (Lafooco) as it has also entered the List of top 100 cashew nuts on Amazon in the US. This is the result of the process that Lafooco studies customer tastes, develops organic product lines and has positively transformed traditional farming and production methods.

Lafooco is one of the pioneer enterprises in the cashew nut and dried fruit processing business in Long An. Lafooco's products are FDA, USDA Organic certified and exported to many major markets such as the US, Europe, China, Australia, Japan and the Middle East. Lafooco considers expanding its business on Amazon in particular as an opportunity to enhance brand recognition in the international market.

CEO of Longevity Sea Grapes Tran Van Tuoi said that Vietnam possessed all the ideal conditions to promote the seafood industry in general and the sea grape industry in particular, on par with other leading competitors in the international market. In 2020 alone the sales of Longevity Sea Grapes on Amazon contributed 35% to the company's total revenue.

"It is within expectation that we would expand our business with Amazon to three continents, not just the Americas but also Europe, Asia (Singapore and Dubai), and Australia. In the next five years we will bring Longevity Sea Grapes to become the world's leading sea grape brand and make it a brand that represents the ‘made in Vietnam’ pride", said CEO Tran Van Tuoi.

With the vision of raising the status of environmentally friendly products from Vietnam and the desire for sustainable development, in early 2021, compostable products distributed by An Phat Holdings (AnEco) were officially available on Amazon's marketplace.

“We choose to accompany Amazon because it is a comprehensive partner in terms of resources and large market, in line with AnEco's vision for sustainable development. In just one year of cooperation with Amazon, there have been several tens of thousands of customers using our products up to date. AnEco's sales on Amazon have grown tremendously. Sales in the first 7 months of 2022 are 5 times higher than sales in 2021, and it is expected that by the end of 2022 it will be 15-20 times higher,” said Nguyen Le Thang Long, Deputy General Director of An Phat Holdings.