The conference to connect the consumption of fruits and agricultural products in Binh Phuoc took place on June 3, organized by the joint efforts of the Department of Industry and Trade and Binh Phuoc Provincial Farmers' Association.
The conference attracted businesses, cooperatives, farmer members representing suppliers and purchasing companies, supermarkets, wholesale markets representing traders, distributors and consumers; different e-commerce platforms also participated.
Deputy Director of Binh Phuoc Department of Industry and Trade Truong Tan Nhat Linh said that Binh Phuoc is a province with strengths in agriculture and industrial crop products. Additionally, the output and quality of fruits of the province have recently risen considerably. Binh Phuoc province currently has 151,000 hectares of cashew trees, with an annual output of 150,000 tons; 15,720 hectares of pepper trees, with an annual output 28,723 tons. The total area of fruit trees is 12,062 ha, with a total annual output of nearly 64,000 tons including: tangerine, mango, rambutan, longan, durian, pomelo, banana and many other fruits.
However, the market for Binh Phuoc agricultural products and fruits faces many difficulties, leading to low added value; farmers' income is unstable because of wasted harvest. Therefore, it is important to organize a conference to share and provide information on supply and demand, market orientation, and consumption between stakeholders. This is also an opportunity for businesses, cooperatives, and farmer households in the province to gather, connect, and find suitable output for Binh Phuoc products towards a stable, long-term and sustainable cooperation", shared Mr. Truong Tan Nhat Linh.
At the conference, businesses, farmers and cooperatives in the field of agriculture shared on the process of cultivation, nurture and deep processing for some of their key products. Furthermore, they wish to find connections and establish a value chain for products.
Mr. Dang Duong Minh Hoang - Director of Thien Nong Company specializing in high-tech avocado farming, said that Thien Nong farm has actively applied automatic irrigation using the Internet of Things (IoT) on a 10-hectare cultivation area through a system of sensors, solenoid valves with filtered rainwater from large storage tanks; they have also installed rooftop solar power panels; garden monitoring camera system; spray insecticides against powdery mildew and yellow leaves on rubber trees using drones; implement digital marketing on social platforms; distribute output products in supermarket systems and e-commerce platforms such as Tiki, Lazada, etc.
In addition, Thien Nong is also implementing "Digital production diary" to improve production processes, optimize resources as well as commit to clean and green products, protect consumers, and reduce environmental pollution, contributing to sustainable agricultural development. Namely, the farm will adopt labels/QR codes/websites to guarantee transparency of the process of cultivation, nurture and harvesting at the farm as well as the technologies used.
“With the desire to promote the digital transformation process in agriculture, we have connected advanced farmers in the province to establish Binh Phuoc Digital Agricultural Service Cooperative. Our cooperative has deployed the AutoAgri platform for the management, monitoring, traceability, and digital transformation of agriculture. The cooperative has piloted the digital transformation of over 1,400 cashew processing facilities in Binh Phuoc. We will cooperate with management agencies (farmers associations, cooperative unions, banks, insurance companies) to support digital transformation for local farmers and businesses and establish an agricultural product supply and demand chain to improve value”, shared Mr. Hoang.
Mr. Nguyen Viet Vi is the director of Phuoc Thien Cooperative with over 500 hectares of Thailand jackfruit and red-fleshed jackfruit following GlobalGAP standards in Bu Dop district. He reported that there are currently many fruit products grown and nurtured by farmers following organic standards, with excellent quality, ensuring safety for consumers. Therefore, cooperatives and fruit growers want to cooperate with businesses to prevent products from being passed through many traders before arriving at the end consumers with high prices. “In the long term, the province needs to build warehouses to preserve products in the harvest season. Businesses need to have a branding policy for Binh Phuoc agricultural products", Mr. Vi said.
There were also enthusiastic stories of the need for digital transformation in agriculture, to gradually bring agricultural products from the field to the market shelves. Many units and businesses have also kept farmers informed of requirements so that agricultural products and fruit trees can enter wholesale markets, supermarkets and retailers.
“One factor causing bottlenecks in the link between supermarkets and cooperatives is that cooperatives do not understand the contract signing process along with incomplete documents. This caused difficulty in bringing agricultural products into the supermarket system. Another limitation lies in the fact that cooperatives do not understand the market needs, so it is difficult to access the supermarket system as well as expand the product output. When businesses, cooperatives, and business households are selected to cooperate with supermarket systems, they need to follow a strict process including documents, surveys and evaluation with a relatively lengthy process. All supply requirements must be met from quality testing to product origin. They must also comply with the food safety procedures of specialized regulatory agencies.
In addition, supermarket partners need to follow all the procedures including business registration license, bank account for payment after 7 or 14 days and calculate discount for orders. They must also strictly follow the supermarket's 5-step process in preservation during transportation, ensuring food safety, hygiene and quality of agricultural and aquatic products, meat, eggs, livestock, samples, etc. Beautiful packaging code with clearly identified origin and expiry date is needed to maintain a long-term business relationship with leading retail distribution systems in the country", a representative from CoopMart supermarket leader shared at the conference.
Mr. Nguyen Nguyen Phuong - Deputy Director of Ho Chi Minh City Department of Industry and Trade said that with a population of approximately 10 million people, Ho Chi Minh City is a market with great consumption power. It is also a major consumer of agricultural products and a national focal point for the distribution of wholesale agricultural products.
The average demand for agricultural products of the city's popuplation is neraly 8,300 tons per day (equivalent to 248,900 tons per month). Vegetables, tubers and fruits account for 4,245 tons/day, rice nearly 2,000 tons/day, cattle meat nearly 1,000 tons/day, poultry nearly 660 tons/day, seafood nearly 430 tons/day. However, the production and supply of agricultural products in Ho Chi Minh City only meet about 22% of the people's consumption demand. Most agricultural products are imported from other provinces and cities.
Consumers are gradually switching to choosing quality and safe agricultural products to ensure health. To ensure the supply of essential food to the people, the city has organized to connect distribution businesses with goods supplier in the southern provinces and cities, including Binh Phuoc - the province with ample room for agricultural production.
“We are committed to bringing local goods into the system of wholesale markets and distribution systems across the City; we will continue to support farmers, households and cooperatives in the provinces to participate in programs and connect supply and demand of goods, as well as promote trade in Ho Chi Minh City in the near future”, said Mr. Phuong.
At the conference, 70 establishments registered to connect and consume products. In addition, stakeholders have signed a record of discussion, cooperation and agreement to place the provincial agricultural products and fruit trees on the e-commerce platform.
Translated by Nguyen Hai Long
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